Balancing grit and delicacy
Winegrowers of Ara is a new breed of winery, with its own bespoke wine labels. The task was to create (from scratch) a label that was both evocative of the place and the making of the wine and its unique characteristics. Being the first block of Ara to be forged, it needed to encapsulate the grit that made a highly sophisticated wine possible. The graphic represents the struggle in establishing the land and the move from raw to fine – from land to grape to glass.
Deliverables: Naming, identity design, packaging design