Creating pride in an industry
Silver Fern Farms
The challenge for Silver Fern Farms was to move from a supply-chain focused co-operative, to a market-facing partner providing a stronger link between farmer suppliers and end consumers.
Our objective was to create a contemporary, premium New Zealand international brand. To showcase the very best of New Zealand and represent some of the values and qualities this country takes pride in: a straightforward upfront manner; talent for innovation, and; the promise of natural purity, taste and unequalled quality.
The real challenge was to build an international benchmark of excellence offshore, while at the same time uniting Silver Fern Farms and farmers to work together in a proud, progressive partnership, onshore.
The resulting design is honest, fresh and clean in look and feel. Imagery presents beautifully styled and prepared meals. A New Zealand colour palette of black and silver reflects our well-known national badge of pride. Open landscapes tell the story of the place where Silver Fern Farmers live and work.
Deliverables: Brand strategy, core identity and design system, website, corporate collateral and consumer packaging.