Fresh and full of flavour
Goulburn Valley is a real place and the fruit bowl of Australia. So we faced an interesting challenge when we had to combine Australian natural taste cues with international brand guidelines from the brand's parent company.
This is a challenge faced by many brands in Australia, and the balance between international standardisation and local flavour is a delicate one to achieve.
We refreshed the brand, rationalised the portfolio and kept head office happy.