Making long distance calls
The strategy for the 2004 Annual Report was designed to align outdated perceptions of Telecom with the reality of the current business. Working from that redefined base, the 2005 report moved on to make some exciting forecasts for the future of both Telecom and the communications industry in general. All Telecom staff were involved and invited to make their ‘long distance calls’ on how Telecom will work in the future. The winning ideas and staff members appeared in the report.
WINNER – Best Annual Report by a Large Corporate, ICANZ 2005 Annual Report Awards