Real hands on
Pets and gardens make people happy, so when Designworks was approached by City Farmers, the leading West Australian pet and garden supplies retail chain to rebrand the group, we went straight to that ‘happy place’.
The challenge was to move the retail experience from a large barn selling products, to a fun, interactive experience that connected people to the things that make life great: pets, families, communities and the environment.
From strategy to creative expression, instore design to online and CRM the approach we championed was a down to earth attitude and genuine commitment to hands on care. Credible advice delivered with an unmistakably Australian sense of humour to put a smile on the face of every customer and employee.