Brand Design System

After a challenging 2012 in the Australian market, Fulton Hogan, one of New Zealand’s most understated multi-nationals, needed to lift its presence.

Fulton Hogan’s honest ‘kiwi’ approach wasn’t translating well into the Australian business vernacular. Leveraging New Zealand heritage alone was no longer an option.

Being a relative newcomer in the Australian market, Fulton Hogan needed to strengthen it’s business-to-business collateral and present a more consistent and assertive brand.

We strategically implemented a fresh design palette that stayed true to their down-to-earth values, but gave them more weight and sophistication in the trans-Tasman marketplace.

Client
Fulton Hogan
Project
Brand Design System
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