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Three Kings

Fletcher Living is creating a new residential community at Three Kings. We were briefed to design and build a website that would evolve with the development over time.

Fletcher Living’s Three Kings site  is currently in the planning stage and will take 8-12 years in total to complete.

The first phase of the website needed to convey the ‘vision’ i.e. what it will feel like to live there.  This would primarily be a story about place, community, people and their experiences.

Three Kings will be an integrated commercial, recreational and residential area. The ‘public realm’ i.e. opening up space for shared use, is a key component of its design and will facilitate opportunities for connection and interaction, both active and passive, for the people who live there. A Community Connected became the design idea for the website.

The website uses a storytelling navigation, based on 4 key themes (Place, Space, People and Community) which, together with relevant and engaging local photography, brings to life the experience of living at the site.

Client
Fletcher Living
Project
Website Design & Build
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